I'm one of those people who loves print advertising. Like the kind of love where I'll buy magazines, look at the ads, and skip over the articles. As weird as that is, there's something fascinating about how a single page, consisting of a picture and words, can influence your purchasing behavior so much. In my opinion, the ads featuring the gorgeous models draping themselves over the surly but equally gorgeous men aren't the most effective form of advertising. Sure, they portray this enviable lifestyle of lust and longing (available to you to for the scant price of a $3000 handbag!), but advertisements that are more unique are much more effective at selling their desired product. If someone showed you a picture of a woman staring into the camera, you wouldn't be able to tell what makeup she is selling. However, if someone showed you the technicolor Ray-Ban "never hide" advertisements, the Ray-Ban product would instantly jump to your mind.
The Ray-Ban ads used to be my favorite print ads.
However, I recently discovered INQ's (who are, to the best of my knowledge, a European cell phone company) new advertisements, and they're giving Ray-Ban a run for their money. Check out my favorites:
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