Monday, November 29, 2010

Get a conscious...

When we hear about marketing, we tend to think of traditional ads, such as a billboard boasting the newest Nike shoe, or a glossy magazine ad featuring several beautiful models.

I've also noticed recently that when I tell people I'm interested in majoring in marketing, they give me a look of disgust that I believe could only be topped if I casually brought up my interest in joining the Nazi party, or becoming a politician. It's somewhat understandable, especially in today's world, where the consumer must battle through a barrage of ads daily. Marketing is not perceived as a "noble" career. Marketing doesn't save lives. It doesn't work towards ending poverty in Africa.

Or so I thought.

Recently, however, in my quest to discover the socially conscious side of my future career, I stumble upon (read: my uber-good doer friend sent me) a link to a blog about 56 Impressive Ads about Problems in the World. Ranging from hunger to obesity, drugs to anti-violence, these ads really get you thinking. I definitely recommend you check out the full site, but here are a few of my favourites:

Disabilities

Anti-drug

Child soldiers:

Buckle Up

International Aid

Condom-AIDS





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